Riding 5-10 hours a day gives you plenty of time to think, and a few days ago I tasked myself with inventing the ultimate marketing slogans. Here's what I came up with:
We put the "granite" back in pomegranate!
Hungry? Try food!
The first is self-explanatory. The second has the virtue of working even if your company decides to stop selling those disgusting pickled wafers and instead start selling diced yams: basically, whatever food product your company sells, as long as people eat more food just in general, you'll do fine.