Russell Brunelle (russellb) wrote,
Russell Brunelle
russellb

Worst ... slogan ... EVER!

I got to thinking a little while ago about how elegant a good Latin motto can be, e.g. Amherst College’s “Terras irradiant” (“Let them illuminate the earth”), Dartmouth College’s “Vox clamantis in deserto” (“A voice of one crying in the wilderness”), and University of Washington’s own “Lux sit” (“Let there be light”). With that in mind, what might be some poor choices which nevertheless still sound elegant? The following is what I came up with:

Non est innocentia, sed solum gradus culpae: Worst possible motto for a criminal court [Translation: “There is no innocence, only degrees of guilt”]

De minimus non curat lex: Worst possible motto for a small claims court [Translation: “The law does not concern itself with trivial things”]

Volenti non fit injuria: Worst possible motto for a hospital [Translation: “To the willing, there is no injury!”]

Res ipsa loquitur: Worst possible motto for a translation service [Translation: “It speaks for itself”]

Crux spes unica: Worst possible motto for a pharmacy [Translation: “The cross is your only hope”]

Oderint dum metuant: Worst possible motto for a day care center [Translation: “Let them hate so long as they fear”]

Virtute et armis: Worst possible motto for a mediation service [Translation: “By valor and arms!”]

Infinitus est numerus stultorum: Worst possible motto for a high school [Translation: “Infinite is the number of fools”]
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