Russell Brunelle (russellb) wrote,
Russell Brunelle

The finished product

Here's where this gets interesting...

Since the bourbon distilled today must be aged for around six or seven years before it is bottled and sold, production levels now are matched not to what demand is now, but what management predicts demand will be six or seven years from now.

And, in comparison to last year, Maker's Mark production is up DRAMATICALLY, including moving from a five-day production week to a seven-day week, if I remember correctly with more shifts per day.

If this were economy bourbon, this decision could be interpreted as a pure bet that the economy is going to get even worse.

But since this is PREMIUM bourbon, the staff member I pressed on this question suggested it could be a bet that the economy will EITHER get much better, OR get much worse, with no other option.

Stock market analysts have used many techniques over the years to predict whether the market is heading up or down, but I'm finding myself wondering whether current production levels of premium whiskey could be used as a predictor of future volatility.

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